2016–2023
Yahoo DSP
An enterprise programmatic advertising platform interface built with Ember and React that focuses on audience tooling and real‑time bidding workflows.
AdTechArchitecturePerformanceTestingDXEmberReactEnterprise
Highlights
- +1150% throughput (uploads)
- $140M+ ad spend influenced
- E2E stability via Cypress
Context
Core developer across RTB tools and audience systems; owned performance-critical flows and mentored engineers.
Decisions
Resilient upload pipeline patterns; reusable UI primitives; CI-friendly end-to-end testing with Cypress.
Results
Increased upload capacity from 2M → 25M; contributed to features driving material spend; improved reliability and velocity.